PRE-SHOW POSTCARD MAILED TO TRADE SHOW ATTENDEES
FOLLOW-UP EMAIL
MICROSITE PAGE
TRADE SHOW CAMPAIGN
THOMASNET.COM
The ThomasNet.com platform enables buyers and engineers to locate suppliers and source millions of industrial parts and components.
This 2012 trade show campaign promoted ThomasNet’s power to streamline this often complex process into three simplified steps, which we named “Supplierology”.
At trade shows, buyers and engineers were invited to “Master Supplierology” and simplify their jobs by learning to use ThomasNet. The campaign successfully drove traffic to the mini-site and was enthusiastically received at events.