Pre-Tradeshow Mailer (Bundled with 3-D Glasses)

Trade show attendees received a postcard bundled with 3-D glasses, inviting them to get a free 3-D photo taken at ThomasNet's booth.

ThomasNet.com Product Search

Engineers and purchasers use ThomasNet to find millions of industrial parts and suppliers. To compete with the likes of Google, in 2011 ThomasNet retooled their search engine to offer more precise and relevant results.

This integrated campaign attracted new users with a combination of direct mail, trade show appearances, and email marketing.

The tradeshow experience created a huge buzz for ThomasNet at each show. Post-show emails sent to visitors from their booth received click-through rates of over 100% The campaign placed as a finalist in the 2012 OMMA Awards, in the Promotions and Contests Category.

Trade Show Booth Sign

At the trade show booth, attendees posed for 3-D photos and tried a product demo. Their information was captured for ThomasNet's database.

Post-Tradeshow Follow Up Email

Subject: Your 3-D Photo is Waiting!

After each trade show, users received an email inviting them to retrieve their 3-D photo.

Home Page overlay on ThomasNet.com, where users download 3-D photo and complete product survey