new patient campaign
DIRECT MAIL AND DIGITAL
JOSLIN DIABETES CENTER / BEETHAM EYE INSTITUTE

Beetham Eye Institute (BEI) at Joslin is the world's top research and treatment center for diabetes-related eye disease.

This campaign reminded people with diabetes throughout Massachusetts about the risk of vision loss, urging them to schedule an eye exam with a specialist at BEI.

Within the first few weeks of launch, the campaign reached its target for new patient appointment bookings.