Direct Mail Package, including hourglass premium.

DIGITAL COMPONENTS, including emails, banners, and a landing page

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DIRECT MAIL & DIGITAL CAMPAIGN
imprivata - one sign

One Sign saves doctors and nurses from having to remember dozens of usernames and passwords as they log in to different terminals and systems throughout the day. Instead, they can just swipe a badge.

I wrote the copy for this campaign promoting One Sign to CTOs at various healthcare facilities and systems throughout the country. The hourglass premium conveyed the time-saving benefit of the product, which was supported with emails, targeted banner ads, and a landing page.

Produced at CommCreative, 2014