Takeover Ad with Original Video Content

Demo of "Sound Check" Game, which fans could download directly from ads

DIGITAL AD CAMPAIGN AND GAME
THE DISNEY CHANNEL CAMP ROCK FEATURE MOVIE

 Camp Rock starred the Jonas Brothers and officially introduced Demi Lovato to the world.

This campaign included online ads with green screen video I scripted for the stars. The ads linked to a downloadable “Sound Check” game, which let fans preview the movie, play along to new songs, and interact with the characters. The game also included a daily countdown to the premier, helping drive tune-in.

Camp Rock ended up drawing a record audience of tweens for Disney Channel. The campaign won a DMA International ECHO award for Consumer Web Advertising.