BANNER ADS
HOMEPAGE TAKEOVER ON DARKREADING.COM
POP-UP AD ON AKAMAI.COM’S LIVE THREAT MONITOR PAGE
SIGN UP PAGE FOR TRIAL OFFER
akamai technologies - Enterprise security
digital campaign
Akamai wanted to drive traffic from leading tech websites to their live threat monitor page, where IT security professionals could view a real-time map of cyber threats happening around the world. Once on the threat monitor page, a pop-up ad directed visitors to sign up for 30 days of free network threat monitoring from Akamai.
The campaign performed beyond expectations. Visitors who clicked through the banner ads spent a significant amount of time engaging with the threat monitor.